From books to boats more attractive catalogs? – In the first all, a virtually unlimited range of products that can be implemented by them. The most popular groups of goods mail-order sales in Russia are the following categories: printed materials clothing and footwear, seeds, cosmetics and perfumes, biologically active supplements, herbs, sports goods, kitchenware, home appliances, audio and video. Tremendous promise and has a trade office products through catalogs. For example, in 1993 in St. Petersburg was founded firm "Office of St. Petersburg", which was first introduced in commerce office products catalog – an alternative to retail.
Today, according to some estimates about 30% of customers shall benefit from this technology. In the United States for delivery to office responsible for 60% of sales. There, in the abstract one employee, including janitors, chauffeurs, security guards, sold goods at $ 3.3 per month, while office workers – to $ 6.7. On According to Vladimir Trifonov, founder of the service "Office of St. Petersburg", the choices made by companies in favor of his organization was determined by the fact that "they had received sufficient range, support, and service, which allowed easy compete with more powerful rivals. So was able to produce changes in the market sellers of office products, to introduce the concept of "vnemagazinnoy sales." You should not assume that the directories are only good for "small" products. For example, Biltema directories specialize in spare parts for cars, boats, yachts. Theoretically, using the directory, you can sell even aircraft: no restrictions.