de “,. tv”. Whether the naming is more than a gimmick, is ultimately Depending on the content. If you do not agree, a nice WWW address is useless, as the example demonstrated the reality-TV series girl camp (www.girlscamp.tv). What is however still very little observed and implemented mostly by large, internationally active company in the Act, is the register of related names. Aim of this action is to occupy more domain names in anticipation of potential freeloaders of the emerging brand or any future crisis situations. Other domain names include both misspellings by letter permutations, similar sounding names, corruptions and post-nominals, providing the original domain name with a bad image. Just the latter requests should have proactive PR at a glance and advise accordingly.
How hard the reputational risk for false, misleading or even abusive domain name is misjudged, shows an example from the United States. The media entrepreneur Michael Bloomberg bought after researching the New York Times hundreds of Web addresses like NoBloomberg.org”or lhateBloomberg.com”. The reason: The billionaire and owner of the eponymous business service and a TV station planned his candidacy for the Office of the new mayor in the spring of 2001. Wanted to not publicly discredited Bloomberg on the Internet as they have done with Hillary Clinton, who is insulted at the Web address. Of course, such preventive measures designed offers some protection against attacks and image damage.
Nevertheless you should be aware, that not every name in advance can be occupied. The imagination of resourceful people is too big and for the possibilities of a living language are too diverse, not always to find loopholes. However, it is recommended as a prophylactic behavior to protect the own company or product name. The registration of a domain name is easy. Mostly, the own provider offers to carry out the registration. Otherwise you should leave it to the consultative Internet Agency. Important is only that the registration in the name of the company or an authorized representative, so that the rights are actually in the House.