As he has published five days, during some internal meetings this week, Alierta has asked its executives to increase revenue at 14,000 million by 2012 until reaching a turnover of 70 billion, more than what was promised in October analysts, and expand the customer base from the current 265 to 320 million. This goal of 70,000 million raised by the Chairman of Telefonica represents a breakthrough of 23% above the closing of 2009, as well as above the top of the fork of objectives that Telefonica gave analysts in October. To achieve this, Telefonica has launched a strategic program to three years, called Bravo, designed to accelerate the process of transformation to ensure, efficiently and sustainably, the capture of the growth potential of the sector, according to the company. This strategy rests on four pillars: customer, bid, platforms, and culture. Alierta already imposed in 2006 to their managers about financial projections for 2009 higher than promised to market, but the crisis was responsible for thwarting this aim. Telefonica closed last year with 56.731 million revenue compared to 67.300 million expected. Added five days, the ambition to be number one in the digital world could imply that the operator wants to beat the two global telcos that are worth more than she in bag, AT & T and Vodafone – China Mobile is dedicated to the mobile – only, but is more a matter of philosophy. Be better does not mean necessarily worth more, explain sources of the company. The idea is that individuals, businesses and households are increasingly more digital, and will make that carriers can expand its services to other areas such as the financial, health, or entertainment.