Social media are among the current top topics in the dialogue marketing. Many roads lead to the interested parties and to the customers. Internet and digitization add new the tried and true with social media. Dialogue marketing is this complex. Who are not want to get bogged down in the new diversity of communication channels, needs a solution that combines proven tools with the new possibilities of the digital world. “The internetPost has the right business model is designed: as digital postal, she opens the way of classical postal items to the digital receiver community, the Association for the protection of the interests of users”. You bridge the so far successful dialogue marketing via post thus creating out for digital communication with a recipient community, whose Mitglieder to distinguish even qualified. The mailing days 2011, taking place on June 8th and 9th in Nuremberg, the internetPost will present for the first time the new path for the enlightened recipient.
The digital House letter box is for mailers about the digitized To reach the recipient’s home address. What must enter into, decides the recipient alone. He exercises his rights individually. “The recipient community Association for the protection of interests of users” parallel ensures a strong advocacy. Andreas Schumann, Board of internetPost to click on and try out presents the digital letter box, its features and capabilities to communicate. Pulse presentations explaining how shipper, dialog marketing companies and agencies, Adresshandler and postal service can take advantage of the digital House letter box and benefit.
Huge opportunities lie in the digitization, but so far, traditional and new communication channels are distinguished yet too much due to the technical way to the receiver. We create a unique opportunity of real bilateral dialogue of the internetPost, without bringing a break for existing business models”, Schumann says. The workshop, in which he with several lectures and discussion on the different shippers and service providers in the dialogue marketing applies, has he luck and challenges for the dialogue marketing also under the heading Digital postal services “. Therein he arrives at the 08.06.2011 from 14: 00 with other experts on questions: what effects result from the development and to digital postal services for companies in the dialogue marketing? What are the products and business models emerge in this market? How can companies expand their business model in the digital world? Interested participants can sign up here: de.amiando.com/DigitalePostdienstleistungen contact: internetPost AG Andreas Schumann August-Bebel Strasse 26-53 14482 Potsdam T: + 49 331 279 789 94 F: + 49 331 279 789 95