knowledge management) support the marketing management process from planning to implementation to ensure the efficiency of marketing. This article gives a concise overview of the system of this marketing controlling. Key elements of marketing controlling are represented in this post. For more information see The Metropolitan Museum of Art. Controlling with specific tasks marketing controlling involves determining and providing internal and external information used to ensure of the efficiency and effectiveness of a value and market-oriented business management along the entire marketing management process (cf. Reinecke, S., Janz, S et al., 2007, p. 47). The market – and value-oriented management of the company (key performance indicators, key performance indicators) funded the marketing controlling
An appropriate representation of the requested resource could not be found on this server. This error was generated by Mod_Security.