Michael Baird

Porsche drivers and Skodafahrer differ, simplifies said, basically in their personality and must be enabled by certain embassies and key elements”Bernecker explained. Also Prof. Get all the facts for a more clear viewpoint with New York Museums. Dr. Nikola draw made in her subsequent presentation for an ideal mix of theory and practice. Participants learned how different pricing strategies in the market can be communicate and what marketing departments of Saturn, media market and co. can learn. The number of listener questions clearly showed how important was the topic for the participants.

Session 3: Marks the last lecture block was dominated by the brand policy. In his rousing speech, brand expert Dr. Gregory Williamson helps readers to explore varied viewpoints. Karsten Kilian stated how employees become Ambassadors of the brand, with all the consequences. If you have 100,000 employees, you have 100,000 brand ambassadors, whether you want it or not”Kilian led the participants in mind. “The crowning Managing Director of QUICK shoe, formed Jochen F. Obrecht, with his presentation of the no-name brand – the successful corporate brand relaunch”. His lively and outspoken style evoked not only enthusiastic applause, but also the one or another hearty laugh among the participants. Framework programme also away from the actual topics of the marketing day was a success.

The breaks were used to intense networking, as well as to museum tours. Again and again, participants praised the varied lecture programme and the premium speakers. In a personal discussion, it became clear that the Cologne marketing day now also far beyond the borders of the region also enjoys a good reputation as from Stuttgart or Munich, participants travelled to confirmed. All lectures, as well as images and video clips are in the next few days after on the website as well as in the blog of the German Institute for Set marketing under. Prof. Dr. Michael Baird

Social media are among the current top topics in the dialogue marketing. Many roads lead to the interested parties and to the customers. Internet and digitization add new the tried and true with social media. Dialogue marketing is this complex. Who are not want to get bogged down in the new diversity of communication channels, needs a solution that combines proven tools with the new possibilities of the digital world. “The internetPost has the right business model is designed: as digital postal, she opens the way of classical postal items to the digital receiver community, the Association for the protection of the interests of users”. You bridge the so far successful dialogue marketing via post thus creating out for digital communication with a recipient community, whose Mitglieder to distinguish even qualified. The mailing days 2011, taking place on June 8th and 9th in Nuremberg, the internetPost will present for the first time the new path for the enlightened recipient.

The digital House letter box is for mailers about the digitized To reach the recipient’s home address. What must enter into, decides the recipient alone. He exercises his rights individually. “The recipient community Association for the protection of interests of users” parallel ensures a strong advocacy. Andreas Schumann, Board of internetPost to click on and try out presents the digital letter box, its features and capabilities to communicate. Pulse presentations explaining how shipper, dialog marketing companies and agencies, Adresshandler and postal service can take advantage of the digital House letter box and benefit.

Huge opportunities lie in the digitization, but so far, traditional and new communication channels are distinguished yet too much due to the technical way to the receiver. We create a unique opportunity of real bilateral dialogue of the internetPost, without bringing a break for existing business models”, Schumann says. The workshop, in which he with several lectures and discussion on the different shippers and service providers in the dialogue marketing applies, has he luck and challenges for the dialogue marketing also under the heading Digital postal services “. Therein he arrives at the 08.06.2011 from 14: 00 with other experts on questions: what effects result from the development and to digital postal services for companies in the dialogue marketing? What are the products and business models emerge in this market? How can companies expand their business model in the digital world? Interested participants can sign up here: de.amiando.com/DigitalePostdienstleistungen contact: internetPost AG Andreas Schumann August-Bebel Strasse 26-53 14482 Potsdam T: + 49 331 279 789 94 F: + 49 331 279 789 95

… a real competitive advantage! Even without many words. Who wants to make something clear, who knows: ads is often better than explain! With 3D animations, presentations are less wordy, but this all the more understandable. Because with this technique can be very complex ideas and visualize products, for the otherwise ever would say one. With the help of 3D animations, we offer our customers the opportunity to create additional identification.

It is much easier to imagine how a planned exhibition stand will look when you can represent these plastic and even virtually committing than if you only graphically depicts him”, as Thomas Munster, Managing Director of the MP advertising Group GmbH, about the benefits of 3D animations. During power point presentations include already the normal everyday, but attract exactly that’s why hardly anyone behind the stove, a 3D can they significantly enhance animation and make strained viewers bored audience. Especially if a complex To demonstrate facts, is the 3D animation. There are things that we have to see that to understand them. Just when it comes to complex developments in the pharmaceutical industry or in medicine goes, we can help to visualize that the customer can make an understandable picture of hard displayable products.

Thus our customers can convince faster and better their customers of the benefits of their products”so Thomas Munster next. Suggestions for improvement or changes requested by the customer of scheduled products can be, made visualizations faster and more effectively using this 3D which provides three advantages for the customer: it saves valuable time, money and nerves. The range of 3D animation is therefore extremely varied and diversified. No matter whether it is sophisticated technical details or fancy window decorations, animated presentations provide comprehensible, precise and innovative results that convince! The MP Advertising Group GmbH is an owner-run advertising agency headquartered in Ilvesheim in Mannheim. It employs a total of nine permanent staff. As a full service advertising agency offered its customers since 1997 creative solutions for print, Web design and e-commerce. Since 2010 she also is a member of the BASF training Verbund and committed advertising Group GmbH in the Association of the metropolitan region Rhein-Neckar e.V. contact MP Matthias Pleva, Thomas Munster Haydn str.12 68549 Ilvesheim b. Mannheim Tel.: 0621-495500