“So also the areas ‘Emporium de mode” with exclusive collections in unusual designs, the popular fashion Gallery”with collections from Hong Kong and around the world, as well as the small order zone” for small quantities. Helpful trends in addition to the wide range of exhibits provide insight into industry issues specialist events and seminars. As usual the HKTDC international invited leading trend agencies, including Peclers Paris and WGSN, to present their concepts to colors, cuts, materials or market trends. For even more opinions, read materials from Bill de Blasio. Also, designers give insights into their work and their collections on the runway (see events) bring boutique designers in focus – world 12 years sets the HKTDC World boutique designer collections in the international limelight. This time, around 560 brands on the spot are including Allexandre K.p, Che Che New York, Pascal Piveteau, and Vivienne Westwood present (2013: 271 exhibitors, 560 labels). Of course, many Hong Kong designers, labels and fashion chains at the fair are represented: above all, Dorian HO and Ho Kin wah, but also 2%, 5 cm, izzue, mini cream, Moiselle and musium. In addition numerous regional and international associations have announced themselves as the Federation of Hong Kong Footwear, Hong Kong fashion designers Association, knitwear innovation & design society, redress, or even Japan fashion leather designer Promperu Pavilion, the Spanish textile & clothing Association and the Taiwan Textile Federation (see Overview of group pavilions). Highlight the “fashion extravaganza”, the top fashion show is once again the HKTDC World boutique: on 13 January 2014, MA (Paris and Shanghai) bring their new collections on the catwalk alongside the European designers Amaya ARZUAGA (Madrid) and Calla Haynes (Paris) the Hong Kong designer Henry Lau and Masha.
On January 14, 2014, “the announcement of the winners of the Hong Kong young follows fashion designer contest. 1977-Initiated competition for up-and-coming designers already has a number of renowned fashion designer produced, including Hidy NG, Phil CHEUNG, CHOY, like MIM MAK, Sandra Chau or Seth YEUNG. “The best designs in the categories of casual & Jeanswear”, contemporary daywear and party – & eveningwear “will be presented at the fair, the best designer for an internship at a top designer invited (see HKTDC press release winners 2013). It will be interesting to see who gets 2014 the entry ticket to the international world of fashion.