The laborers if judged in the obligation to produce more when the illumination intensity increased e, the opposite, when diminua. It proved superiority of the psychological factor on the physiological factor: the efficiency of the laborers is affected by psychological conditions. Recognizing the psychological factor only how much its negative influence, the researchers had intended to eliminate it of the experience, for considering it inopportune. The conclusion (that she was known as experience of Hawthorne) is that the productivity goes up when it has the perception of the workers who the direction of the company of the attention they. Recently the Experience of Hawthorne has been reviewed and criticized in its metodolgico aspect. In 1998 an article of New York Times pointed that five employees had only participated of the experience and two had been substituted.

Moreover, two economists of the University of Chicago, Steven Levitt and John List, had remade an analysis using econometry and they had not found linking between the productivity and the luminosity. 3.MUDANA CULTURAL 3.1.Pode or must be changed the Culture of an Organization? According to Kissil (1998), so that the organization can survive and if develop, so that revitalizao and innovation exist, must be changed the organizacional culture. This concept answers this question fully, where the Author suggests that the revitalizao and the innovation are important factors for the companies, and in certain way alone if it obtains this changing the culture of the organization. The effort of mutual agreement inside of the company is a way to guarantee a consistent structure and to keep the rhythm of productivity of the organization. To mount the teams with a varied profile she is necessary of a cultural approach and to choose the people who are different. What it makes a strong company is the internal mutual respect, is it who will be able to generate fast and efficient answers.

Introduction: The general objective of this work is to inside verify the importance of the empreendedorismo with maximum efficiency of the organization, associated with the analysis of the characteristics of an entrepreneur and as they improve its enterprising abilities and techniques. The specific objectives to be boarded are: to identify the characteristics of an entrepreneur, to compare and to analyze the importance of being an entrepreneur in the economic present time. The problematic one to be investigated in this project is to identify and to enable an enterprising potential? We can define the empreendedorismo as a market trend, that revolutionized all a society, joining the art to undertake and to innovate with the objective to reach the prosperity and success of the business. The evolution in the administrative theories demonstrates that the paper of the empreendedorismo substitutes and/or improves all the classic economic structures (where they were excellent in the old process of rationalization of the procedural work, human broken up). Thus the empreendedorismo has for objective the generation of wealth, increasing the number of companies and jobs, joining people and processes. The empreendedorismo has as characteristic to little amount of external resources and high to be able of knowledge and dynamism. Determined for new efficient business-oriented models that do not need high investments and yes operating intellectual resources and that predominates in the market.

The entrepreneur has the following domnios: capacity to innovate, always with a strategical planning enough to reach its objectives, ability of remanejar and if adjusting the new technologies and trends in the market, always glimpsing the success of its business. He is a visionary, always one precedes the facts, it has domain of the knowledge and ample capacity to generate profits in the economic market. Chance is highly percipient to the one, always with a strategy of efficient business that produces effect positive.