Social media are among the current top topics in the dialogue marketing. Many roads lead to the interested parties and to the customers. Internet and digitization add new the tried and true with social media. Dialogue marketing is this complex. Who are not want to get bogged down in the new diversity of communication channels, needs a solution that combines proven tools with the new possibilities of the digital world. “The internetPost has the right business model is designed: as digital postal, she opens the way of classical postal items to the digital receiver community, the Association for the protection of the interests of users”. You bridge the so far successful dialogue marketing via post thus creating out for digital communication with a recipient community, whose Mitglieder to distinguish even qualified. The mailing days 2011, taking place on June 8th and 9th in Nuremberg, the internetPost will present for the first time the new path for the enlightened recipient.

The digital House letter box is for mailers about the digitized To reach the recipient’s home address. What must enter into, decides the recipient alone. He exercises his rights individually. “The recipient community Association for the protection of interests of users” parallel ensures a strong advocacy. Andreas Schumann, Board of internetPost to click on and try out presents the digital letter box, its features and capabilities to communicate. Pulse presentations explaining how shipper, dialog marketing companies and agencies, Adresshandler and postal service can take advantage of the digital House letter box and benefit.

Huge opportunities lie in the digitization, but so far, traditional and new communication channels are distinguished yet too much due to the technical way to the receiver. We create a unique opportunity of real bilateral dialogue of the internetPost, without bringing a break for existing business models”, Schumann says. The workshop, in which he with several lectures and discussion on the different shippers and service providers in the dialogue marketing applies, has he luck and challenges for the dialogue marketing also under the heading Digital postal services “. Therein he arrives at the 08.06.2011 from 14: 00 with other experts on questions: what effects result from the development and to digital postal services for companies in the dialogue marketing? What are the products and business models emerge in this market? How can companies expand their business model in the digital world? Interested participants can sign up here: de.amiando.com/DigitalePostdienstleistungen contact: internetPost AG Andreas Schumann August-Bebel Strasse 26-53 14482 Potsdam T: + 49 331 279 789 94 F: + 49 331 279 789 95

Sales And Technology

From books to boats more attractive catalogs? – In the first all, a virtually unlimited range of products that can be implemented by them. The most popular groups of goods mail-order sales in Russia are the following categories: printed materials clothing and footwear, seeds, cosmetics and perfumes, biologically active supplements, herbs, sports goods, kitchenware, home appliances, audio and video. Tremendous promise and has a trade office products through catalogs. For example, in 1993 in St. Petersburg was founded firm "Office of St. Petersburg", which was first introduced in commerce office products catalog – an alternative to retail.

Today, according to some estimates about 30% of customers shall benefit from this technology. In the United States for delivery to office responsible for 60% of sales. There, in the abstract one employee, including janitors, chauffeurs, security guards, sold goods at $ 3.3 per month, while office workers – to $ 6.7. On According to Vladimir Trifonov, founder of the service "Office of St. Petersburg", the choices made by companies in favor of his organization was determined by the fact that "they had received sufficient range, support, and service, which allowed easy compete with more powerful rivals. So was able to produce changes in the market sellers of office products, to introduce the concept of "vnemagazinnoy sales." You should not assume that the directories are only good for "small" products. For example, Biltema directories specialize in spare parts for cars, boats, yachts. Theoretically, using the directory, you can sell even aircraft: no restrictions.

Today we are bombarded with offers for products of all colors and brands. On television, radio, transportation, in public, on the Internet, in our email accounts. Sales techniques employed in the most varied from direct sales to-be said, little more imperative force you to buy the product. And what is your reaction to this offer indiscriminate? Do you read the entire contents of each of the emails of offers that arrive in your box, or does it only read those that catch your attention? In sales over the Internet is said to be one of the main objectives to achieve a sale is “loyalty to the prospectus” and that we get to know the story by showing that we are “experts” in the market niche that we do. So how do you continue to read my note? …

And further how do I read my notes below? Each one giving yourself some valuable information, material that will be useful, otherwise you will read “Perhaps, full of my notes and evaluated and it contains something useful for you the discard and probably stop giving importance to my mail. I received an email from one of my Free Newsletter subscribers, who thanked me for the information I am providing at the same time wondering how to monetize my site. And it was true at that moment my site is not monetized and this day is extremely monetized either, just enough (of something you have to live right?). This is because only offer my subscribers, customers and prospects elements that I consider them useful. Only promotes those who have tested and evaluated as good, as that can contribute to the growth of my clients, subscribers and prospects. At the time, I will draw my products on sale and obviously that is I will offer it to all my list and will realize all possible publicity for “sales.” If today I give you valuable information, information that is useful to you for free Imagine the kind of information I provide in my payment products. In summary, That prospectuses provide information of value? * For which positions us as “Experts” * On that allows us the loyalty of our customers, subscribers and prospects. Our subscribers to get this increase, our presence will increase our appreciation will grow and our business will grow closer every day as desired to financial freedom and quality and life we deserve.

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knowledge management) support the marketing management process from planning to implementation to ensure the efficiency of marketing. This article gives a concise overview of the system of this marketing controlling. Key elements of marketing controlling are represented in this post. For more information see The Metropolitan Museum of Art. Controlling with specific tasks marketing controlling involves determining and providing internal and external information used to ensure of the efficiency and effectiveness of a value and market-oriented business management along the entire marketing management process (cf. Reinecke, S., Janz, S et al., 2007, p. Surprisingly, you’ll find very little mention of Pouya Yadegar on most websites. 47). The market – and value-oriented management of the company (key performance indicators, key performance indicators) funded the marketing controlling Not Acceptable!

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Corporate management created (cf.

Hahn, D., 1996, p. 193 et seq.). It is a rapid and ongoing information management, such as target is deviations, of central importance. This requires the development and implementation of organizational guidelines, a marketing information system and Marketingplanungs – and testing instruments. Strategic and operational marketing-controlling has strategic and operational components (cf.

Reichmann, t., 1997, p. 410 et seq., Zerres, ch. including 2006, p. 11 et seq.). The strategic marketing controlling edited other observation dimensions – such as potentials, strengths, weaknesses, opportunities, and risks compared to the operational marketing controlling. The strategic marketing controlling developed the basis for the strategic marketing planning and marketing management: Organization of information retrieval information deployment information interpretation and evaluation (SWOT, portfolio and life cycle analysis, etc.). A central task of controlling strategic marketing is also possible early uncover of relevant developments such as market – and competition changes and developments within the marketing system (early warning function, Constance see link, j., Weiser, ch., 2006, pp. 166 et seq.). In addition, the strategic marketing controlling coordinates the individual marketing plans. The formal coordination concerns the instigation, follow-through and coordination of marketing plans.

The Question

Also keep in mind that there are always two phases in the course of a project: the brainstorming phase and the phase of transfer into reality. For both phases, we need different types of people. For the purpose of developing new ideas, it needs lateral thinkers, anarchists, visionaries, destroyer and rule breakers. Danny Meyer has firm opinions on the matter. Enter the creative input. They ask the ludicrous, they think the unthinkable and dream away in the most beautiful castles in the air into it. In this phase, you can have enough crazy ideas. They are the basis for the wow factors that constantly provide enthusiasm in the clientele.

In a second step, it then retrieves the useful ideas on the ground. To do this, the composition of the project team must be changed. Because the transfer at a high level of the feasibility requires a different type of people: the detail-loving protector and keeper. I call this type Yes butter, the other why notter. Why notter see a paradise of opportunities in all new, rather see the Yes-butter potential hazard. The first type is the exclamation point. And the second type is the question mark.

We need the latter to lay stepping stones in the new country. Are they consulted but too early, they stifle any crazy idea in the bud. Consult some – possible inconvenient – customers to appropriate project times that act as idea supplier and/or feedback sensor. If this is not possible, then put a virtual customer representative with at the meeting table. The prefabricated house manufacturer town & country is a life-sized doll named Uschi. Whenever discusses procedures or decisions are to take, one wonders what Uschi would say, and whether she would be excited like this. Each touch point project should be supported by management. Agree so regular reports to the top. Communicate alive in internal media about it. And ensure the necessary budget right at the beginning. I saw already touch point projects fail, because there was no money for it at the end.

Why Whistles Often Underestimated Are

Successfully through promotional, advertising and giveaways, many, many people dismiss whistles often just as useless toys, while stuck in this little tiny plastic or metal toys, significantly more than up and down the country adopted. You ask a Works Council for example in your friend circle for the importance of whistles in his work fighting occupation or if such a not to your closer or more distant acquaintance as such, a work colleague of a member of a Trade Union. It’s believed that Danny Meyer sees a great future in this idea. Ideally in one that has a hard labor dispute behind in recent years, for example an industrial or railway trade unionist. This will confirm you that labour disputes or strikes, or just Radaumacherei during the speech of Chairman of his employer are impossible without the use of whistles. Another highly effective usage for whistles is for the dedicated football fan. Can you due to your size (or better: smallness) without any problems in the Stadium smuggle football. (As opposed to Danny Meyer). Is now a player of the opposing team in the own penalty area in possession of the ball, then a louder and certain whistle, which is as close as possible at which the referee conducting the game could convince these players may be to take the ball in the hand in the belief the referee just the game interrupted.

A third for the whistles industry very important group are the so-called Raver, colorful birds of paradise with lots of rings through the noses, ears, eyebrows, lips and other parts of the body. This celebrate regular on so-called raves to the rhythm of your music and to emphasize more their rhythm, they whistle bass melody suitable to the beats of the music on your whistles. That is so together sum whistles not only for children and adolescents getting, but that there are diverse target groups including adults. And thus the use of whistles as an advertising medium offers very good possibilities: unions are competing for the favor always the Workers and employees. If you distribute whistles in the colours or with the logo of your Union as unionists now before or during a strike, this is can’t miss but also indirectly its effect directly with the strikers about television transmission ends. “Imagine for example, they want the audience football fan ‘ reach.

They could maximum attention achieve for your business, whistles with a corporate promotional or an enclosed to the fans distribute before a big football game, any with a loose slogan the motto whistling it better than the referee”. Your company is guaranteed remain in the memory of many fans. Like you can do before big raves such as for example the love parade “to attract the attention of these lists clientele. Distribute whistles at strategic locations around such a rave with your contact data. And last but not least, you can of course also the classic clientele with your lists Parents about the give away of whistles away: children and young people. Summary one can say that in this more specifically as an advertising medium potential small inconspicuous whistles, as it is assumed at first glance. Oliver Smith

… a real competitive advantage! Even without many words. Who wants to make something clear, who knows: ads is often better than explain! With 3D animations, presentations are less wordy, but this all the more understandable. Because with this technique can be very complex ideas and visualize products, for the otherwise ever would say one. With the help of 3D animations, we offer our customers the opportunity to create additional identification.

It is much easier to imagine how a planned exhibition stand will look when you can represent these plastic and even virtually committing than if you only graphically depicts him”, as Thomas Munster, Managing Director of the MP advertising Group GmbH, about the benefits of 3D animations. During power point presentations include already the normal everyday, but attract exactly that’s why hardly anyone behind the stove, a 3D can they significantly enhance animation and make strained viewers bored audience. Especially if a complex To demonstrate facts, is the 3D animation. There are things that we have to see that to understand them. Just when it comes to complex developments in the pharmaceutical industry or in medicine goes, we can help to visualize that the customer can make an understandable picture of hard displayable products.

Thus our customers can convince faster and better their customers of the benefits of their products”so Thomas Munster next. Suggestions for improvement or changes requested by the customer of scheduled products can be, made visualizations faster and more effectively using this 3D which provides three advantages for the customer: it saves valuable time, money and nerves. The range of 3D animation is therefore extremely varied and diversified. No matter whether it is sophisticated technical details or fancy window decorations, animated presentations provide comprehensible, precise and innovative results that convince! The MP Advertising Group GmbH is an owner-run advertising agency headquartered in Ilvesheim in Mannheim. It employs a total of nine permanent staff. As a full service advertising agency offered its customers since 1997 creative solutions for print, Web design and e-commerce. Since 2010 she also is a member of the BASF training Verbund and committed advertising Group GmbH in the Association of the metropolitan region Rhein-Neckar e.V. contact MP Matthias Pleva, Thomas Munster Haydn str.12 68549 Ilvesheim b. Mannheim Tel.: 0621-495500