Social media are among the current top topics in the dialogue marketing. Many roads lead to the interested parties and to the customers. Internet and digitization add new the tried and true with social media. Dialogue marketing is this complex. Who are not want to get bogged down in the new diversity of communication channels, needs a solution that combines proven tools with the new possibilities of the digital world. “The internetPost has the right business model is designed: as digital postal, she opens the way of classical postal items to the digital receiver community, the Association for the protection of the interests of users”. You bridge the so far successful dialogue marketing via post thus creating out for digital communication with a recipient community, whose Mitglieder to distinguish even qualified. The mailing days 2011, taking place on June 8th and 9th in Nuremberg, the internetPost will present for the first time the new path for the enlightened recipient.
The digital House letter box is for mailers about the digitized To reach the recipient’s home address. What must enter into, decides the recipient alone. He exercises his rights individually. “The recipient community Association for the protection of interests of users” parallel ensures a strong advocacy. Andreas Schumann, Board of internetPost to click on and try out presents the digital letter box, its features and capabilities to communicate. Pulse presentations explaining how shipper, dialog marketing companies and agencies, Adresshandler and postal service can take advantage of the digital House letter box and benefit.
Huge opportunities lie in the digitization, but so far, traditional and new communication channels are distinguished yet too much due to the technical way to the receiver. We create a unique opportunity of real bilateral dialogue of the internetPost, without bringing a break for existing business models”, Schumann says. The workshop, in which he with several lectures and discussion on the different shippers and service providers in the dialogue marketing applies, has he luck and challenges for the dialogue marketing also under the heading Digital postal services “. Therein he arrives at the 08.06.2011 from 14: 00 with other experts on questions: what effects result from the development and to digital postal services for companies in the dialogue marketing? What are the products and business models emerge in this market? How can companies expand their business model in the digital world? Interested participants can sign up here: de.amiando.com/DigitalePostdienstleistungen contact: internetPost AG Andreas Schumann August-Bebel Strasse 26-53 14482 Potsdam T: + 49 331 279 789 94 F: + 49 331 279 789 95
Filed under: News
| Tagged as: advertising & pr
From books to boats more attractive catalogs? – In the first all, a virtually unlimited range of products that can be implemented by them. The most popular groups of goods mail-order sales in Russia are the following categories: printed materials clothing and footwear, seeds, cosmetics and perfumes, biologically active supplements, herbs, sports goods, kitchenware, home appliances, audio and video. Tremendous promise and has a trade office products through catalogs. For example, in 1993 in St. Petersburg was founded firm "Office of St. Petersburg", which was first introduced in commerce office products catalog – an alternative to retail.
Today, according to some estimates about 30% of customers shall benefit from this technology. In the United States for delivery to office responsible for 60% of sales. There, in the abstract one employee, including janitors, chauffeurs, security guards, sold goods at $ 3.3 per month, while office workers – to $ 6.7. On According to Vladimir Trifonov, founder of the service "Office of St. Petersburg", the choices made by companies in favor of his organization was determined by the fact that "they had received sufficient range, support, and service, which allowed easy compete with more powerful rivals. So was able to produce changes in the market sellers of office products, to introduce the concept of "vnemagazinnoy sales." You should not assume that the directories are only good for "small" products. For example, Biltema directories specialize in spare parts for cars, boats, yachts. Theoretically, using the directory, you can sell even aircraft: no restrictions.
Filed under: News
| Tagged as: marketing
Today we are bombarded with offers for products of all colors and brands. On television, radio, transportation, in public, on the Internet, in our email accounts. Sales techniques employed in the most varied from direct sales to-be said, little more imperative force you to buy the product. And what is your reaction to this offer indiscriminate? Do you read the entire contents of each of the emails of offers that arrive in your box, or does it only read those that catch your attention? In sales over the Internet is said to be one of the main objectives to achieve a sale is “loyalty to the prospectus” and that we get to know the story by showing that we are “experts” in the market niche that we do. So how do you continue to read my note? …
And further how do I read my notes below? Each one giving yourself some valuable information, material that will be useful, otherwise you will read “Perhaps, full of my notes and evaluated and it contains something useful for you the discard and probably stop giving importance to my mail. I received an email from one of my Free Newsletter subscribers, who thanked me for the information I am providing at the same time wondering how to monetize my site. And it was true at that moment my site is not monetized and this day is extremely monetized either, just enough (of something you have to live right?). This is because only offer my subscribers, customers and prospects elements that I consider them useful. Only promotes those who have tested and evaluated as good, as that can contribute to the growth of my clients, subscribers and prospects. At the time, I will draw my products on sale and obviously that is I will offer it to all my list and will realize all possible publicity for “sales.” If today I give you valuable information, information that is useful to you for free Imagine the kind of information I provide in my payment products. In summary, That prospectuses provide information of value? * For which positions us as “Experts” * On that allows us the loyalty of our customers, subscribers and prospects. Our subscribers to get this increase, our presence will increase our appreciation will grow and our business will grow closer every day as desired to financial freedom and quality and life we deserve.
Filed under: News
| Tagged as: marketing
knowledge management) support the marketing management process from planning to implementation to ensure the efficiency of marketing. This article gives a concise overview of the system of this marketing controlling. Key elements of marketing controlling are represented in this post. For more information see The Metropolitan Museum of Art. Controlling with specific tasks marketing controlling involves determining and providing internal and external information used to ensure of the efficiency and effectiveness of a value and market-oriented business management along the entire marketing management process (cf. Reinecke, S., Janz, S et al., 2007, p. 47). The market – and value-oriented management of the company (key performance indicators, key performance indicators) funded the marketing controlling Not Acceptable!
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